Case Study: Toyota Astra Motor achieves unified social collaboration and real-time reporting with Emplifi

How the Indonesian automotive market leader closed collaboration gaps by bringing together all teams under one roof

Toyota, the Indonesian market leader in automotive sales, needed to streamline highly distributed marketing operations across regional offices, multiple social profiles and partner agencies while improving content governance and reporting. To solve these challenges they partnered with Emplifi and adopted Emplifi Social Marketing Cloud as their centralized platform for social media management.

Emplifi consolidated agency and internal workflows into one workspace—using unlimited user seats, granular permissions, approval workflows and competitive analytics—so teams could collaborate, publish and iterate faster. The Emplifi solution delivered real-time KPI dashboards, faster competitive insights and automated reports, cutting report delivery from several days to mere seconds and significantly speeding up content delivery and decision-making.

Toyota

Arief Zackie

Digital Lead