Case Study: UCHealth achieves streamlined review management and 2x social engagement with Emplifi

How the healthcare system manages reviews from hundreds of locations while connecting with customers and competitors to put their patients first

UCHealth, a large regional healthcare system with nearly 600 location pages, needed to scale online reputation and community management as social engagement surged during the COVID‑19 era. They turned to Emplifi—using Emplifi Social Marketing Cloud along with Publisher, Dashboard, Competitive Analysis and influencer tools—to centralize review handling, categorize and escalate inquiries, and maintain timely patient-facing responses across platforms.

Emplifi helped UCHealth implement collaborative publishing workflows, sentiment dashboards, competitive benchmarking and influencer shortlisting, enabling faster triage, consistent answers and data‑driven content decisions. The results were measurable: +100% total Facebook fans, +212% Instagram followers, +60% Twitter followers and a 2x increase in interactions, while Emplifi’s tools improved reputation management, response rates and UCHealth’s position as a trusted public health resource.

UCHealth

Kimberly Irwin

Social Media & Digital Marketing Strategist