Case Study: The Body Shop achieves amplified advocate-driven engagement and sharper social insights with Emplifi

How the brand uses data to measure and amplify advocate voices in the community

The Body Shop Indonesia, a purpose-driven cosmetics brand known for sustainability and advocacy, needed a better way to use social data to stand out and build customer loyalty. Relying on native analytics was slow, lacked flexibility and historical context, so the team adopted Emplifi’s unified platform—including Emplifi Social Marketing Cloud—to centralize insights and drive a data-first social strategy.

Emplifi delivered consolidated, easy-to-create reports, benchmarking and historical comparisons that let The Body Shop iterate creative, measure metrics like Average Interaction per 1,000 followers, and surface new audience opportunities (for example, a larger-than-expected male cohort). With Emplifi’s insights and listening capabilities the brand accelerated decision-making, boosted meaningful organic interactions, amplified advocate content, and positioned social as a two-way customer channel.

The Body Shop

Rizky Puji Lestarina

Social Media Manager