Case Study: Shopee achieves streamlined, data-driven campaign management and higher conversions with Emplifi

How Shopee transformed campaign management to drive results

Shopee, the leading e-commerce platform in Southeast Asia, faced the challenge of managing multiple regional social campaigns and large volumes of cross‑channel data without a single consolidated system. To scale processes and measure performance more effectively, Shopee adopted Emplifi’s Social Marketing Cloud to centralize content creation, execution and reporting.

Emplifi implemented a centralized Content Hub with automated content labeling and personalized dashboards, enabling fast cross‑channel analysis and near‑real‑time optimization. By using Emplifi’s tools, Shopee streamlined workflows, saved valuable time, improved operational efficiency and performance measurement, and materially influenced conversion volumes through a data‑first campaign management approach.

Shopee

Hasakgun

Shopee