Case Study: Benefit Cosmetics achieves scaled, data-driven community engagement with Emplifi

How Benefit Cosmetics builds deep relationships with their communities

Benefit Cosmetics, a global beauty brand with an active social media fan base, faced the challenge of scaling a cohesive content strategy that still felt locally relevant and audience-first across many markets—while balancing humor, influencer partnerships, and clear measurement. To meet this they partnered with Emplifi and used the Emplifi Social Marketing Cloud to centralize insights and guide decisions across channels.

Using Emplifi, Benefit structured content into three buckets—global, local, and influencer—and gained a 360-degree, data-driven view of campaign performance, engagement and sentiment to identify local successes and adopt best practices. Emplifi empowered the team to experiment faster and make informed paid/organic decisions; the brand reports a positive trend in global impressions and reach and stronger, more locally resonant community engagement.

Benefit Cosmetics

Emily Dybwad

Director of Digital Marketing