Case Study: Tune Talk achieves massive engagement growth and boosts brand love with Emplifi Social Marketing Cloud

How an audience-centric approach to social media turns loyal fans into engaged brand advocates

Tune Talk, the fastest-growing MVNO in Malaysia, needed to build lasting customer relationships and manage high-volume social conversations in a competitive telecom market. During its digital transformation the company implemented the Emplifi Social Marketing Cloud to capture data, centralize social activity, and listen to customers across platforms.

Using Emplifi’s Social Marketing Cloud plus the Community module, Unified Inbox and social listening tools, Tune Talk centralized planning, scheduling, real-time reporting and AI-prioritized responses to improve cross-team collaboration and speed of service. The Emplifi solution delivered strong results: an 817% increase in comments, 703% more shares, 341% more Love reactions, nearly a 20% lift in positive sentiment between Q1–Q2 2021, and a fourfold jump in incoming engagement that the team began clearing daily while boosting response efficiency.

Tune Talk