Case Study: Banco del Pacífico boosts brand awareness to 177.9K users per post and 2.75x efficiency with Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud guides intelligent decisions, resulting in better performance

Banco del Pacífico SA, a major LATAM bank, needed to transform its traditional assets into digital formats to build brand awareness and identify what content resonated with customers. To achieve this, the bank partnered with Emplifi and adopted the Emplifi Social Marketing Cloud to guide their social media strategy and performance tracking.

Using Emplifi Social Marketing Cloud’s scheduling, AI insights, content grading, post-boosting recommendations and social listening, Banco del Pacífico SA increased brand awareness to 177.9K users per post, sustained a 43% video retention rate (reaching 6.95K users with a 16‑second video), grew engagement to about 1.6K interactions per 1K followers (a 12% lift), achieved campaign highs like 25.9K average interactions per Facebook video and a 285.9x jump in video views, and became 2.75× more efficient with promoted posts—while Emplifi’s listening tools also reduced response time and improved customer sentiment.

Banco del Pacifico

Carlos Coloma

Digital Marketing Analyst