Case Study: Petlove achieves a 159% increase in brand mentions and streamlined social community management with Emplifi

Emplifi helps Petlove reach full pet-tential on social media

Petlove, a Brazilian pet e‑commerce and services company serving around 1 million pet parents with 15,000+ products and offerings like at‑home veterinary care, needed to ensure its social content reached and resonated with audiences and to get guidance on producing higher‑impact content. Petlove partnered with Emplifi and adopted Emplifi’s unified social platform—centralized dashboard, analytics, community management and AI‑driven insights—to gain oversight and speed up social responding.

Emplifi enabled Petlove to scale community management across mentions and DMs, measure sentiment and competitor performance, and use Promoted Post Detection and AI/historical analysis to identify top paid-content opportunities and allocate budget more effectively. The results included a 159%+ increase in brand mentions and a 167% rise in comments (2020–2021), making Petlove the most interactive brand among leading e‑commerce pet brands YTD 2021, while speeding decision‑making and improving content strategy.

Petlove

Livia Blanco

Brand Manager