Case Study: Dogs Trust achieves streamlined social media strategy and faster response times with Emplifi

Emplifi helps Dogs Trust deliver advice and support to dog owners online

Dogs Trust, the UK’s largest dog welfare charity caring for over 12,000 animals a year, faced the challenge of running a high‑impact social presence with a small central team and 20 rehoming centres each managing their own Twitter and Instagram accounts. To maintain strong online customer service, amplify campaigns across channels, and continue delivering services virtually (especially during COVID‑19), Dogs Trust turned to Emplifi’s unified social media management platform to plan, schedule and report on content at scale.

Using Emplifi, Dogs Trust centralized content discovery, scheduling, publishing and reporting—saving proven posts into collections, using a drag‑and‑drop editorial calendar, and scheduling identical content across 60+ accounts in a few clicks. Emplifi’s community tool lets Dogs Trust’s contact centre manage incoming messages on a Facebook page of over a million followers, while automated, customized reports and predictive post timing have reduced response times, boosted reach, freed capacity in the small social team, and measurably increased campaign efficiency and productivity.

Dogs Trust

Abbie Wall

Social Media Manager