Case Study: CONTENTS achieves 30%+ Instagram fanbase growth and deeper sentiment insights with Emplifi

Emplifi helps CONTENTS analyze a social media fanbase

CONTENTS is a digital marketing agency focused on creating engaging social content and fast, strategic results for clients like Monte Xanic. Faced with COVID-19–driven shifts from physical retail to e‑commerce and a need for deeper audience insights, CONTENTS turned to Emplifi to add robust reporting and sentiment analysis to its social strategies.

Using the Emplifi platform, CONTENTS built custom dashboards for sentiment, content distribution and campaign benchmarking, improving community management and paid-campaign optimization. Emplifi-powered insights helped drive measurable growth—Monte Xanic’s Instagram fanbase grew more than 20% (with CONTENTS reporting overall Instagram growth above 30%), campaigns generated 2,000+ new followers, 22,000+ interactions, 4M+ impressions, and a focused vintage campaign achieved 24% fanbase growth with 359 daily average interactions.

CONTENTS

María Porcayo

Data Analyst Manager