Case Study: Crayola turns social buzz into real-time insights with Emplifi

Crayola boosts trend detection by 90% with Emplifi

Crayola, a legacy brand synonymous with creativity, faced the challenge of monitoring high-volume social chatter and viral content, particularly on TikTok. Their previous tools lacked support for the platform and relied on slow, manual processes, preventing the team from acting on trends in real time. To address this, Crayola turned to the vendor Emplifi and implemented its Emplifi Community platform to gain agility and enhance trend detection.

By adopting Emplifi Community, Crayola streamlined its workflows with bulk labeling, automated routing, and smart dashboards. This solution provided the measurable outcomes of an 80% faster processing speed for viral content, a 100% increase in monitored TikTok engagement, and a 90% faster detection and response to emerging trends. The results gave the social team real-time insights that influenced product strategy and strengthened global customer engagement.

Crayola