Case Study: Carhartt boosts engagement and revenue with Emplifi UGC

Carhartt drives $150K in revenue with Emplifi UGC

Carhartt, a heritage workwear brand, faced the challenge of authentically showcasing its products through the real-world experiences of its customers, moving away from staged marketing campaigns. To bridge this gap, the company turned to the vendor Emplifi and its User-Generated Content (UGC) platform.

Using Emplifi's solution, Carhartt seamlessly collected, organized, and displayed genuine customer stories. This strategy delivered significant results, including over 85,000 customer interactions, a 27% conversion rate from UGC gallery engagement, and $150,000 in revenue directly driven by the user-submitted content.

Carhartt