Case Study: Avon achieves huge engagement and follower growth during Big Brother Brasil with Emplifi

Avon monitors Big Brother Brasil content with Emplifi

Avon, the multinational cosmetics company and sponsor of Big Brother Brasil, needed to monitor fast-changing, real-time conversations around the show to reposition its brand and inform daily content decisions. Avon used Emplifi’s social media intelligence platform to capture audience sentiment, track conversations, and automate exports of comments to guide its communications team.

Emplifi enabled real-time tracking, cross-referencing of social and sponsor performance, and daily reporting that let Avon optimize content and promoted-post investments, making it number one in engagement and follower growth among Big Brother Brasil sponsors. Over the 100-day show Avon saw Instagram community growth of +362% and engagement up +319%, and Twitter community growth of +15,090% with engagement up +1,984%.

Avon

Viviane Pepe

Communications Director