Case Study: Zoomalia achieves 94% increase in active customer revenue with Emarsys AI

Zoomalia increased active customers revenue by +94% using AI

Zoomalia, a fast-growing leading e-commerce pet shop in Europe, faced a scalability challenge: their in-house development team couldn’t keep up with marketing’s demand for personalized campaigns, and standard metrics couldn’t predict when customers would need to reorder pet food. To drive loyalty and prevent customers from running out of products (and buying in-store), Zoomalia needed a way to personalize replenishment timing for millions of shoppers at a 1:1 level.

They integrated Emarsys’ AI-powered replenishment solution, giving marketing full autonomy and automating timing, quantities and cross-sell recommendations. Using the out-of-the-box replenishment tactic (two reminder emails), Zoomalia saw rapid impact—within three months active customers grew +75% and revenue from active customers rose +94% (with a 68% increase in revenue from churning customers)—while saving development time and improving campaign scalability.

Zoomalia

Laurent Primaux

Chief Technology Officer