Case Study: Nourished Life achieves 50% of email revenue from automation with Emarsys

Within Six Months, Nourished Life Generated 50% of Email Revenue from Automation

Nourished Life, founded in 2011 as a clean-beauty blog, is Australia’s leading online destination for natural, toxin-free health and beauty products. To continue growing, the brand needed a customer-centric, scalable solution that could engage customers across the full lifecycle—leads, first-time buyers, active, inactive and loyal—while operating with a small team and limited resources.

By adopting Emarsys’ customer engagement platform and consolidating transactional and product data, Nourished Life built more than 20 automated lifecycle campaigns across email, SMS and ads, including a targeted winback program. Within six months automation drove 50% of email revenue and delivered measurable gains: +54% lead conversion, -21% churn, +8% average order value, +15% units per transaction and +6% conversion of first-time to repeat buyers, enabling scalable personalization and operational growth.

Nourished Life

Lani Barmakov

E-commerce Director