Case Study: Easons.com achieves 243% email revenue growth with Emarsys B2C Marketing Cloud

Transforming Subscriptions Using Personalization & Smart Onboarding

Easons.com, the online arm of the long-established Irish retailer Eason, faced a growing problem of "silent subscribers": high newsletter signups that rarely opened emails or converted, limiting the performance of their email channel despite strong web and in-store presence.

By deploying the Emarsys B2C Marketing Cloud to unify customer data, enable AI-driven product recommendations, and run automated multi-step welcome journeys, Easons.com personalized content at scale and turned subscriptions into two-way engagement. The program delivered major gains — email revenue up 243%, open rates up 170% — with additional benefits including a 154% increase in website traffic from email and the welcome program now generating 10.5% of email revenue.

Easons

James McCahey

Digital Marketing Manager