Case Study: Total Tools achieves 200% more loyalty sign-ups with Emarsys

Total Tools Unifies Data to Drive Omnichannel Experiences That Boost Loyalty

Total Tools, Australia’s largest professional tool retailer, wanted to modernize its marketing and create a seamless omnichannel customer experience for trades customers with very different needs and buying patterns. Its legacy martech stack had siloed data and couldn’t support a unified customer view or real-time personalization, so Total Tools turned to Emarsys to help close the gap.

Emarsys helped Total Tools unify customer data into one view and use omnichannel marketing, AI-driven product recommendations, marketing automation, and customer-lifecycle tools to deliver more relevant messages across channels. The results included a 200% increase in online loyalty sign-ups, a 2x lift in click-through rates from product recommendations, a 30% increase in active customers, and up to a 20% uplift from retention automations.

Total Tools

Elisse Jones

Group Head of Loyalty