Case Study: Runtastic achieves real-time personalized fitness journeys with Emarsys

The Ultimate Mobile Journey Pairing Real-Time Fitness Events with Execution

Runtastic, an adidas group company and maker of tracker apps and wearables with 90 million users and roughly 150,000 daily downloads, needed to consolidate communications and deliver personalized, timely fitness feedback. Their challenge was processing massive, real-time activity data across devices, apps, channels, 18 languages and multiple time zones to trigger the right message at the right moment and keep users engaged on long-term fitness journeys.

Emarsys’ B2C Marketing Cloud — via an SDK, unified customer profiles and cross-channel automation (in‑app, push, email, SMS) — enabled real-time capture, analytics and programmatic triggers that power individualized, automated workout journeys. The result: personalized fitness plans at scale, ~+300% campaign creation efficiency, 8M+ app opens driven by campaign content, 200+ data points for optimization, and improved engagement, retention and marketing productivity while supporting rapid user growth.

Runtastic

Mario Aichlseder

VP of Growth