Case Study: The Entertainer achieves 23,455% ROI and 100% conversion increase in 14 days with Emarsys

The Entertainer 23455% ROI from Automated Email Campaigns

The Entertainer, founded by Donna Benton, is a global two‑for‑one dining and entertainment offers business with nearly half a million contacts and over 500,000 app downloads. Moving from a print background, the team struggled with limited digital experience, managing and segmenting a vast contact base, localizing marketing across 16 countries, and keeping new customers engaged and driving repeat redemptions.

Using the Emarsys B2C Marketing Cloud and Automation Center, The Entertainer launched six automated, localized lifecycle programs (leads, trial users, customers, defectors) in a matter of weeks to trigger relevant emails in local languages and currencies. The campaigns delivered a 23,455% ROI in a 14‑day measurement period, doubled email customer conversions in 14 days, generated 50% of revenue from mobile customers, and improved sales, retention and brand awareness — prompting further investment in predictive personalization.

The Entertainer

Donna Benton

Founder and CEO