Case Study: Nike Hong Kong achieves 32.5% more site visits and a 110% lift in automation revenue with Emarsys

Targeting Customers by Lifecycle Yields Nike Hong Kong Growth in Engagement

Nike Hong Kong, the regional arm of the global athletic brand, wanted to deepen customer relationships by increasing personalization via email — its top revenue channel. The team faced manual segmentation at scale, no customer lifecycle tracking (so customers were treated as one large group), and the challenge of finding a marketing-technology partner to help them segment, automate and act in real time.

Partnering with Emarsys, Nike HK used Smart Insight, Automation Center and Predict to create lifecycle tracking, automated segmentation and real-time product recommendations. They launched 10 lifecycle campaigns (Welcome, Birthday, Abandoned Cart, Browse Abandon, etc.), sent ~540 targeted communications monthly, and saw a 32.5% increase in site visits and a 110% lift in automation revenue, supported by rapid implementation and ongoing service.

Nike

Jade Lau

Digital Commerce Senior Manager