Case Study: Luisaviaroma achieves higher email revenue and conversions with Emarsys

Strategic Engagement Automation with Smart Optimization

Luisaviaroma.com, the online luxury fashion retailer, wanted to improve email performance, strengthen the customer experience, and drive more engagement as its customer base and content volume grew. Working with Emarsys, the company sought a smarter approach to automation and personalized follow-up across its international, multilingual business.

Emarsys implemented strategic email automation, data-driven customer journeys, and automated journey optimization to tailor content based on browsing and purchase behavior across all 8 commerce languages. The result was a major lift in performance, including a 900% increase in automated email revenue, a 21% rise in overall email revenue, and a 37.5% increase in post-purchase campaign conversions, while also improving loyalty and retention.

Luisaviaroma

Marco Ritratti

Email Marketing Manager