Case Study: Salling Group achieves 25% revenue growth in five weeks with Emarsys

Salling Group drives 25% revenue growth in five weeks with Emarsys

Salling Group, Denmark's largest retailer, faced the challenge of using its siloed customer data across channels to scale personalization and execute more efficient cross-channel marketing. The company needed to become more customer-centric by delivering the right product at the right time and price. To address this, they turned to the vendor Emarsys and its SAP Engagement Cloud platform.

The solution implemented by Emarsys involved using Salling Group's offline purchase data to create automated audiences for omnichannel campaigns. This allowed the retailer to engage customers with highly tailored experiences. As a result, Emarsys helped Salling Group achieve a 25% increase in revenue within just five weeks.

Salling Group