Case Study: Replacements, Ltd. boosts lead-to-buyer conversion with Emarsys

Replacements, Ltd. boosts lead-to-first-time-buyer conversion 67% with Emarsys

Replacements, Ltd., an $80-million-a-year retailer specializing in china, crystal, and collectibles, faced challenges with its homegrown email system. The batch-and-blast approach was slow, lacked personalization, and prevented effective customer segmentation. Seeking to scale personalization and optimize email performance with automation, the company partnered with Emarsys (SAP Engagement Cloud) to gain customer insights and unify its channels.

Emarsys implemented its marketing automation platform to create targeted, trigger-based email campaigns like abandoned cart and browse abandonment series. This solution enabled Replacements to move from a batch process to highly personalized, one-to-one messaging. The results were significant, including a 67% increase in lead to first-time buyer conversion, $101k in revenue from abandoned cart campaigns in the first four months, and a 100% ROI within weeks of implementation.

Replacements, Ltd.