Case Study: BrandAlley achieves 8x customer reach and 50% lower CPA with Emarsys CRM Ads

Redefining Advertising with Crm Data Enabling Engagement Beyond the Inbox

BrandAlley is a UK members-only online fashion retailer that struggled to turn registrations into purchases because its marketing team relied on manual Magento segmentation and broad interest-based carousel ads. This limited content relevance, increased campaign overhead, and kept acquisition costs high — BrandAlley needed a way to use CRM data to boost conversion rates, sharpen targeting, and grow new revenue streams.

By deploying Emarsys CRM Ads, BrandAlley unified CRM data with automated multi-channel execution to build hyper-contextual segments, lookalike audiences, and remarketing flows for abandoned carts and browse sessions. The result was dramatically improved performance and reach — an 8x increase in customer reach, a 50% drop in CPA, +52% growth in orders, +230% Facebook registrations and a 50% rise in inactive reactivations — unlocking new revenue and stronger ROI.

BrandAlley

Alexandra Simion

Digital Marketing Manager