Case Study: Pure-Play E‑tailer achieves scalable AI personalization and boosted customer engagement with Emarsys

Pure-Play E-tailer - Customer Case Study

A Texas-based pure-play outdoor sporting goods e-tailer with 25 years in business, $180M+ in annual revenue and a database of over 5 million contacts struggled to scale personalization across 500,000 products. With no physical stores and a legacy platform that forced one-to-many segmentation, the small marketing team couldn’t deliver individualized messages or extract actionable insights from the growing volume of customer data.

They piloted Emarsys’ AI-powered platform—using Smart Insight, send-time optimization, subject-line A/B testing and automated replenishment—to analyze three years of customer behavior and automate personalized campaigns. The result: higher conversions and incremental revenue (hundreds of thousands from replenishment alone), email management cut from hours or days by two people to 20 minutes by one, STO lifted open rates 4–5% and CTR 9% on tested segments, and subject-line optimization produced +12% opens, +8% CTR and a 56% open-rate lift for browse-abandon emails, with the solution paying for itself quickly.