Case Study: Party Delights achieves higher engagement and increased revenue with Emarsys B2C Marketing Cloud

Predictive recommendations Transform customer Engagement

Party Delights, an online retailer of over 20,000 party products serving a multinational customer base, struggled with an outdated email system that couldn’t segment, automate, or personalize communications. With a large catalog of similar items, manual recommendation efforts were time‑consuming and ineffective, and fragmented data across web, email, and preference centers left the team needing a simple, non‑technical solution.

They implemented the Emarsys B2C Marketing Cloud with Emarsys Predict and the Automation Center to add algorithmic product recommendations, abandoned‑cart programs, and real‑time analytics—all without HTML skills. The result was faster campaign creation, stronger personalization across channels, higher open, click‑through and response rates, increased time on site and cart additions, and ultimately more revenue and improved customer loyalty.

Party Delights

Ben Thomas

Digital Manager