Case Study: Superpharmacy achieves 40% higher retention and 1:1 omnichannel personalization with Emarsys

Powering Superpharmacy Creating Scalable Personalized Interactions

Superpharmacy is a leading omnichannel Australian pharmacy with more than 500,000 customers that rapidly scaled its operations and stock as demand grew. To differentiate from competitors selling similar products, the brand needed better digital tools to replicate its in-store service online—enabling scalable 1:1 communication, faster campaign execution, and channel-agnostic personalization informed by in-store purchase data.

By deploying an omnichannel customer engagement platform with marketer-friendly AI and automated personalization, Superpharmacy delivered real-time behavior-driven campaigns, personalized product recommendations and cart-abandonment reminders, and faster marketing execution. The result was measurable business impact: +5% average order value, +20% active customers, +27% units per transaction and a +40% retention rate, alongside improved marketing efficiency.

Superpharmacy

Christian Todd

General Manager