Case Study: posterXXL boosts email engagement and conversions with Emarsys Open Time Content

Personalization with Open Time Content Adding That Dynamic Touch to Engage Customers with Your Brand

posterXXL, founded in 2004 and serving Germany, Austria, France and the Benelux region, faced a crowded print market and needed to stand out through better customer engagement. With email their primary revenue channel but traditionally static, they needed a scalable way to personalize images and greetings, automate special‑occasion communications, and create urgency to drive purchases.

They implemented Emarsys Open Time Content to deliver dynamic, personalized images and automated birthday/anniversary emails, plus live countdown timers and A/B testing to optimize designs. Within months open rates rose 20%, click‑through rates 40% and average order value 5%, and posterXXL has since expanded personalization into mobile push and plans to extend it to social channels.

posterXXL

Martin Berky

CRM Team Manager