Case Study: Contorion achieves 12.7% higher average order value with Emarsys

Integrated loyalty leads to 12.7% higher average order value from members

Contorion is a fast-growing Berlin-based e-commerce retailer serving 110,000 German and Austrian B2B craftsmen and B2C DIY customers. The CRM team wanted a loyalty program to boost revenue and retention but was constrained by limited IT capacity, so they ran an email-only proof of concept that proved a 6% revenue lift yet created operational issues because loyalty profiles were email-bound—prompting the need for a true omnichannel solution.

Contorion selected Emarsys to integrate loyalty across campaigns, channels, and the website, using a fast drag-and-drop setup that required no IT support and auto-matched historical customers with points and status. One month after launch, loyalty members showed major uplifts: +5% site activity, +34% conversion from first- to second-time buyer, +12.7% average order value, and +62% repeat purchases.

Contorion

Florian Menge

Senior CRM Manager