Case Study: Love, Bonito achieves 15% online revenue uplift within 6 months with Emarsys

Increased online revenue by 15% within 6 months of implementing Emarsys

Love, Bonito is a Southeast Asian womenswear brand that grew from a blog shop into a 15‑store omnichannel retailer across four countries. The team struggled with slow, resource‑heavy email programs, a siloed tech stack and limited analytics, which made it hard to personalize customer communications across the many touchpoints (over 60% of shoppers encounter four or more touchpoints before converting).

After a quick implementation of Emarsys, Love, Bonito used a single integrated platform to remove silos and deliver channel‑agnostic personalization—serving tailored product recommendations across email, onsite and paid social, and using audience suppression to improve ROAS by 60%. Within six months they drove a 15% online revenue uplift and saw major engagement gains: +67% lead‑to‑first‑time buyer conversion, +18% repeat purchases, 5x higher spend from active customers, +32% AOV and +6% win‑back of defecting customers.

Love, Bonito

Isabella Zhou

Head of Growth