Case Study: PUMA Europe achieves 5x email revenue and 50% CRM database growth in 6 months with Emarsys

How Puma EU Achieved 5X Revenue Growth by Delivering Relevant Personalization

PUMA Europe, the Bavaria‑headquartered sportswear brand, needed to scale omnichannel CRM—especially email—across many countries and languages with a lean team and a nascent strategy during pandemic store closures. The challenge was to activate diverse customer segments quickly and deliver the right message, to the right person, at the right time to drive online revenue and engagement.

Partnering with Emarsys, PUMA deployed Smart Insights, advanced segmentation, dynamic product recommendations, send‑time optimization and a Web Channel email capture to personalize at scale. In six months they grew email revenue 5x, expanded the CRM database by 50%, lifted open rates into the 20–25% range, and increased weekly subscribers tenfold.

PUMA

David Witts

CRM Manager