Case Study: Pizza Hut achieves 3x conversion and 195% increase in loyalty signups with Emarsys

How Pizza Hut Drives Customer Loyalty Through Unique Data-Driven Journeys

Pizza Hut’s UK franchise operation needed to move beyond generic batch emails to compete in a crowded delivery market. Facing siloed data, low differentiation in offers, and limited ability to measure marketing ROI, the brand sought a way to build loyalty, increase purchase frequency, and deliver consistently relevant experiences across channels.

Working with Emarsys, Pizza Hut unified first‑party and real‑time behavioral data to power personalization, lifecycle automation, and omnichannel execution (email, SMS, web and app). Targeted Welcome, abandoned‑browse/cart, post‑purchase and win‑back journeys plus A/B‑tested, differentiated discounting drove measurable gains: 3x conversion from real‑time abandoned‑cart reminders, +195% loyalty signups from an interactive A/B test, +34% engagement on post‑purchase campaigns, 15% SMS onboarding conversion and doubled Welcome conversion—boosting CLTV, retention and campaign ROI.

Pizza Hut

Catriona Woodward

Head of Digital Marketing