Case Study: Nike Hong Kong achieves 28% higher average order value and 48.8% email open rates with Emarsys

How Nike Hong Kong is Delivering Relevant 1:1 Customer Engagements to Accelerate Revenue

Nike Hong Kong, a major digital and retail arm of the global Nike brand, faced difficulty optimizing marketing spend and delivering relevant communications across its store fleet and e‑commerce channels. During promotions the team relied on one‑size‑fits‑all emails and lacked the customer insights and audience segmentation needed to improve conversion, loyalty, and campaign ROI.

By deploying the Emarsys customer engagement platform, Nike HK used marketer‑friendly AI to segment first‑party data, automate lifecycle and behavior‑based journeys, and send real‑time, personalized messages across email, web and app. Within 90 days this approach drove a 48.8% increase in open rates, a 28% rise in average order value, an 8.78% increase in number of orders and a 3.7% lift in revenue.

Nike

Isaac Lai

Assistant Manager, Marketing Science