Case Study: Babbel achieves 50% better conversions and 25% higher engagement with Emarsys

How Language Learning App Babbel Personalizes the Mobile User Experience

Babbel, the Berlin-based language-learning app and market leader since 2007, saw rapid growth during COVID-19 but faced pressure to stay innovative against nimbler competitors. The company needed to boost personalization within the app—creating a faster path-to-purchase for high-intent learners while offering helpful suggestions and course guidance to users who were less certain.

Using the Emarsys Customer Engagement Platform, Babbel segmented users by intent and delivered channel-agnostic, personalized messaging across email, in-app, and push in real time (reminders, lesson prompts, recommendations). The combined push+email approach converted 50% better than email alone and helped drive strong business results: 200% YoY growth in European subscribers, 100% YoY revenue growth in the U.S., and a 25% increase in user engagement.

Babbel

Nina Pollex

Director of CRM