Case Study: Lancaster achieves 140% revenue growth with Emarsys

How Lancaster maximized its online business

LANCASTER, the Paris-born affordable-luxury leather goods brand, launched its online store in 2019 but soon faced a conversion problem: despite strong open rates and a 95% rise in e-commerce early on, the brand was only sending one or two informational newsletters monthly, had no full view of the customer lifecycle or purchase history, and wasn’t fully leveraging its data to engage or convert customers.

LANCASTER implemented Emarsys as a retail-focused, user-centric omnichannel platform to enable automated, data-driven campaigns (Welcome, Birthday, Cart Abandonment, Post‑Purchase, Win Back), advanced reporting, and improved segmentation. Within two years this drove a 140% lift in revenue through Emarsys, 6x revenue generated via automation, a 10‑point CRM/revenue gain and 33% more revenue recovered from lapsed customers, while renewing the audience and strengthening the brand’s online presence.

Lancaster