Case Study: Char-Broil achieves higher e-commerce engagement and marketer-friendly personalization with Emarsys

How Implementation Proves That You Picked the Right Partners

Char-Broil, a long-standing outdoor cooking brand, wanted to increase e‑commerce engagement by improving customer segmentation, personalization, and campaign automation. Their previous ESP was powerful but overly complex, limiting the team to a single two‑email welcome series and heavy reliance on outside help, so they partnered with BrightWave to find a marketer‑friendly platform that matched their needs.

BrightWave recommended and implemented Emarsys, providing hands‑on setup that streamlined data integrations and made segmentation, targeting, and automation easy for marketers to use. BrightWave now runs Char‑Broil’s email program, deployed an automated Welcome series, resolved deliverability issues with vendor support, and created a scalable foundation for future features like product recommendations and abandoned‑cart campaigns.

Char-Broil

Paige Farrow

Senior Director of Marketing