Case Study: GolfOnline achieves 26% year-on-year revenue growth and persona-based lifecycle automation with Emarsys

How GolfOnline Used Customer Personas to Build Post-Purchase Automation Programs

GolfOnline, one of Europe’s largest online golf retailers, faced a scaling challenge as rapid expansion across multiple countries made it hard to turn vast, fragmented customer data into lasting loyalty. Their marketing team struggled to differentiate customer types, re-engage one‑time buyers, and automate consistent post‑purchase experiences across growing product‑to‑market combinations.

By implementing the Emarsys B2C Marketing Cloud to reveal personas and build data‑driven segments, GolfOnline automated persona‑based lifecycle campaigns including smart win‑back, post‑purchase treatment, and a 3‑stage welcome flow. The result was stronger, more relevant automation—410,000+ emails/month, a +26% YoY revenue increase, and key uplifts of +15.78% from post‑purchase, +160.14% from win‑back programs, and +80% from the welcome campaign.

GolfOnline

Rumit Patani

Marketing Director