Case Study: Extreme Digital achieves 32% higher average order value and 13x repeat purchases from loyal customers with Emarsys

How Extreme Digital Transformed Omnichannel Customer Experience to Drive Revenue

Extreme Digital is a Hungarian electronics retailer (founded 2001) operating 17 stores and an e-commerce site with over 100,000 daily visitors that recently merged with eMAG. Faced with a fast-changing electronics market and a COVID-driven shift from in-store to online shopping, the company needed faster, data-driven marketing: a unified customer view, scalable 1:1 personalization, and automation to convert and retain a much larger customer base.

Using the Emarsys Omnichannel Customer Engagement Platform to unify online and offline data, Extreme Digital deployed segmentation, automation, Web Channel Recommendations and loyalty tactics to deliver personalized journeys at scale. Within one year AOV grew 32%, 40% of the database became active customers, 15% became loyalty customers, loyal customers purchased more than 13× yearly (active customers average 4×), driving significant repeat revenue.

Extreme Digital

Szilvia Szarka

Marketing Director