Case Study: DJI achieves enhanced customer retention at scale with Emarsys

How DJI Captures Global Audience with Enhanced Customer Retention at Scale

DJI, a global consumer drone and imaging technology brand, needed to improve customer retention and email deliverability at massive scale across more than 100 countries and regions. Using Emarsys, DJI was challenged by a large global database, high-volume product launch and festival campaigns, and a previous batch-and-blast email approach that slowed sending and limited relevance.

Emarsys helped DJI consolidate sales and service touchpoints, improve list quality and segmentation, and deliver more personalized omnichannel campaigns with localized product recommendations, language, and currency. As a result, DJI can now send up to a billion targeted emails a day, streamline campaign operations, and gain clearer lifecycle insights that support cross-sell opportunities and stronger retention through tailored communication and offers.

DJI