Case Study: Marine Deals achieves 11.7% more revenue from recommendations and 19% higher email conversions with Emarsys

How Automation and Predictive Analytics Engage Customers Who Spend the Most

Marine Deals, New Zealand’s leading online retailer for fishing and boating gear, grew from a garage start-up to a business serving 90K customers but hit a plateau in email engagement. With limited marketing resources, the team struggled to segment high-value customers, automate lifecycle campaigns, and deliver personalized product recommendations—capabilities they needed to drive retention and lift revenue.

Partnering with Emarsys, Marine Deals implemented lifecycle segmentation, automated six trigger-based campaigns, and added predictive web and email recommendations. The platform revealed that 21% of customers generated 72% of revenue and helped identify “Platinum” buyers who spend 5–6x more per order. Results over one year included a 19% rise in email conversions, 24% higher active customer retention, and recommendations contributing 11.7% of revenue (Web Recommender 6.7%, Email Recommender 4.5%).

Marine Deals

Graham Dekker

Managing Director