Case Study: Adore Beauty drives contextual, cross-channel customer experiences with Emarsys

How Adore Beauty Uses An Integrated Loyalty Program to Drive Contextual, Cross-Channel Experiences

Adore Beauty wanted to improve its customer lifecycle marketing and loyalty experience, but needed to streamline a large set of automations and make communications more relevant across channels. Working with Emarsys and its SAP Engagement Cloud solution, the retailer focused on higher-value journeys such as first and second purchase stimulation, win-backs, and a more cohesive omnichannel customer experience.

Emarsys helped Adore Beauty launch a spend-based loyalty program in phases, including dynamic loyalty blocks and more than 20 automations across two accounts in just a few months. The result was more contextual email engagement and stronger retention, with loyalty customers receiving tailored rewards and prompts to drive their next purchase and move up tiers.

Adore Beauty

Miranda Bliss

Senior Loyalty and Retention Manager