Case Study: Global Shop Direct achieves 20% cross-sell revenue uplift with Emarsys

Global Shop Direct Drives up Cross-Sell Revenue 20%

Global Shop Direct, an Australian direct-response TV and retail specialist, wanted to scale personalized email engagement to increase average order value and cross-sell without manually building every campaign. As product range and channels grew, manual segmentation and one-off emails left the marketing team unable to deliver timely, data-driven recommendations and automated customer journeys.

Partnering with Emarsys, Global Shop Direct implemented an AI-powered, single marketing platform (Automation Center, Smart Insight, Product Recommendations) to automate segmentation, personalization, and lifecycle campaigns. Within weeks they launched win‑back and recommendation campaigns, sending 3.5 million emails a month and driving a 20% uplift in cross-sell revenue, up to 3× newsletter revenue, +9.7% open rates, conversions to 3.5% and a 95% increase in email revenue in the first year.

Global Shop Direct

Jamie Dow

Managing Director