Case Study: Betclic Group achieves 80% faster campaign creation and real-time personalized push automation with Emarsys

Frictionless user experiences led to gains in productivity

Betclic is a mobile-first international online gambling group — the flagship brand serves 9 million clients across 15+ countries and is #1 for sports betting in France and Portugal. Its business required mobile-only, country-specific onboarding and split-second personalization (around 180 bets per game with rapidly changing odds), while operating across multiple brands, products and regulatory environments — making real-time, scalable engagement a major challenge.

Partnering with Emarsys, Betclic deployed an SDK to capture behavioral and purchase data, integrated push into onboarding and loyalty flows, and built a full cross-device customer view to power precise segmentation and automated real-time journeys. The result: campaign creation time fell from 2 days to 2 hours (+80%), push delivery sped up 4x, 100% of journeys are automated with personalized, real-time push notifications, and teams can message millions of users within minutes.

Betclic Group

Jean-Baptiste Chapelleaubos

Customer Engagement Solutions Manager