Case Study: Evolution Slimming achieves 270% ROI in 8 weeks with Emarsys

Evolution Slimming 270% Return on Investment in 8 Weeks

Evolution Slimming, a health supplement retailer with a database of 250,000+ contacts, was struggling to turn site traffic into repeat revenue despite a recent website redesign and regular newsletters. Their challenge was to create personalized customer relationships that increased marketing ROI and lifted revenue, especially by converting first‑time buyers and re-engaging defecting customers.

Working with Emarsys, they used Smart Insight to segment prospects, first‑time buyers and disengaged customers, then deployed three personalized lifecycle email programs via the Automation Center with timed incentives and product recommendations. The test returned a 270% ROI in eight weeks, drove 38% more repeat orders (with 13%/38%/4% uplifts from the Welcome/Repurchase/Win‑back programs), lifted conversion from 4% to 7% in six months, and produced a projected 1.1% annual revenue uplift.

Evolution Slimming

Russell Nicholls

Ecommerce Director