Case Study: Ztore achieves 600% email revenue growth with Emarsys

e-Commerce Supermarket Ztore’s Email Revenue Soars 600%

Ztore is a Hong Kong–based online supermarket that differentiates itself with convenient home delivery, locker pickup and a focus on locally made, socially responsible products. Facing stiff competition from major e‑commerce players, Ztore needed to increase conversion rates by personalizing email at scale, but with limited staff and no all‑in‑one analytics tool they were forced into generic blast campaigns and couldn’t act on rapidly changing customer data in real time.

Ztore partnered with Emarsys to deploy real‑time segmentation and personalization tools—Smart Insight, Email Recommender, Automation Center and CRM Ads—so teams could automate targeted messages, update segments before sends, and retarget users across channels. Implementation support smoothed data syncing, campaign setup became far faster, and results followed: email revenue grew 600%, conversions rose 20%, open rates hit 22–25%, and the marketing team now spends substantially less time building and monitoring campaigns.

Ztore

Silver Wong

Head of Product and Marketing