Case Study: Outnorth achieves higher conversions and revenue uplift with Emarsys B2C Marketing Cloud

Driving Engagement and Conversion With AI-driven insights

Outnorth, a Nordic online retailer of Scandinavian outdoor brands, needed to turn its large historical dataset and 11,000‑item catalogue into actionable customer intelligence. The marketing team struggled with one‑size‑fits‑all email blasts, limited personalization and no clear way to measure which customers or products drove value, so they sought a multi‑channel platform that could reveal customer types, automate targeting, and provide strategic performance reporting.

Using the Emarsys B2C Marketing Cloud — unified profiles, smart segmentation, automated multi‑step lifecycle campaigns and real‑time Smart Insight reporting — Outnorth automated 40 programs across six countries and turned operational data into smart data. The result: a measurable lift in conversions and retention ( +12% revenue uplift from program participants) and strong channel gains (+24.6% first‑time buyer, +17.9% inactive buyer and +270% birthday campaign uplifts), with faster, data‑driven decision making.

Outnorth

Henrik Wilnersson

Online Marketing Manager