Case Study: Contorion boosts repeat purchases and average order value with Emarsys

Contorion boosts repeat purchases 62% with Emarsys

Contorion, a major German e-commerce retailer for craftsmen and industrial suppliers, faced the challenge of increasing customer lifetime value and driving revenue through a loyalty program. With limited IT capacity, they needed an omnichannel solution that could be seamlessly integrated to create consistent experiences across the customer journey without adding significant workload for their team. They chose to implement the SAP Engagement Cloud platform.

Using the SAP Engagement Cloud Loyalty solution, Contorion integrated a loyalty wallet into their website and existing email campaigns within a few weeks, with no dependency on IT. The solution leveraged historical customer data to automatically assign points and statuses. This implementation led to impressive results, including a 34% increase in conversion from first-to-second-time buyers, a 12.7% rise in average order value, and a 62% increase in repeat purchases within one month.

Contorion