Case Study: City Beach achieves stronger loyalty and omnichannel growth with Emarsys

Connecting the Online-to-Offline Experience and Driving Long-Term Growth with Loyalty

City Beach needed a better way to connect its online and in-store experiences, strengthen loyalty, and understand the impact of its marketing across channels. Using Emarsys Engagement Cloud loyalty, the retailer sought to identify shoppers in-store, personalize interactions, and better serve customers who buy both online and offline.

Emarsys implemented a loyalty solution integrated with City Beach’s POS systems and a branded mobile app built with NewStore, extending personalized journeys across digital and physical touchpoints. The result was easier in-store identification, points redemption, tailored offers, e-receipts, and push-enabled app engagement, helping City Beach improve customer loyalty, capture richer usage data, and increase ROI by making campaign attribution and omnichannel execution more effective.

City Beach

Cristel Gonzales

Digital Marketing Manager