Case Study: Cosabella achieves 60% revenue growth and doubles its email database with Emarsys

Better Customer Experiences Lead to 60% Revenue Growth

Cosabella, a second‑generation, family‑owned Italian intimates and apparel brand selling globally via boutiques, department stores and direct-to-consumer channels, had plateaued in both revenue and customer engagement. Despite abundant data from emails, stores and the website, the marketing team was overwhelmed by manual processes and a clunky ESP that prevented effective personalization and actionable insights.

Partnering with Emarsys and its AI-driven B2C Marketing Cloud delivered intuitive dashboards, impact charts, personalization engines and hands‑on training, enabling quick implementation and cross‑team alignment. Within months Cosabella cut newsletter build time by more than half, doubled its email database, achieved a 6% CTR (over twice its previous rate) and grew email‑generated revenue by 60%, while gaining clearer reporting and a competitive advantage.

Cosabella

Courtney Connell

Marketing Director