Case Study: Easyparapharmacie achieves 5x automated campaign revenue and 101% lead-to-customer conversion with Emarsys

Automating Critical Customer Lifecycle Stages to Convert Leads to Customers

Easyparapharmacie, a family-owned online pharmacy founded in 2007 and the market leader in France with a 25,000‑product catalog and €27M turnover in 2019, needed to grow penetration and customer lifetime value while expanding internationally. Its previous marketing cloud required heavy technical resources, offered few automations, and provided poor segmentation and CRM visibility, leaving the team doing many manual tasks and limiting growth.

By onboarding Emarsys to unify email, web, social and SMS, add personalization and product recommendations, and provide a single customer view with lifecycle analytics and a Magento plug‑in, Easyparapharmacie automated critical journeys and improved targeting. Between Jan–Apr 2020 vs. the prior year CRM revenue rose +62%; automated journeys generated 5× more revenue (from 2% to 8%), leads-to-active conversions rose +101%, 55% of defecting clients were won back, abandoned browse/cart automation drove automation revenue to 15%, ad‑hoc campaign revenue grew +45%, and opens and CTRs increased by +125% and +225% respectively.

Easyparapharmacie

Mélanie Troaino

Marketing Director